September 15, 2020
2020: The Year of ‘Cancel Culture’
I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape…
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Stay up to date with the latest social media marketing insights, trends, and best practices.
July 14, 2020
How to Use Social Media to Advocate for Good
Have you wondered how you can control the positivity of your social media posts? Create a goal of delivering good content that helps the common…
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July 2, 2020
Twitter Wants You to Read Before You Retweet
Twitter is taking a stab at ensuring its users engage in meaningful conversations. “To help promote informed discussion,” Twitter is testing a new feature that…
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June 2, 2020
Are We All Safe Online?
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course,…
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May 14, 2020
Made you Click: The Clickbait Debate
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click…
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January 28, 2020
When Vanity Metrics Lead You Down the Wrong Path
Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value…
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January 2, 2020
Influencer Marketing Trends You Should Keep an Eye On
Business vector created by slidesgo Research shows that more than 30% of marketers find influencer marketing effective in reaching target audiences and enhancing a brand’s…
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December 31, 2019
Why You Need To Consider Backing Up Your Social Media Accounts Now
Over the past decade, social media has grown from an entertaining diversion with some business applications to one of the core elements of not only…
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December 23, 2019
How To Integrate Your Social Media Feeds With Your Website
Social media has rapidly gone from an entertaining diversion (and hotbed for GIF-based frivolity) to a key part of the internet’s regular operation — particularly…
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December 10, 2019
6 Steps to Ace Engagement on Facebook
Because of its sheer reach, most companies believe that they should focus their social marketing, promotion and advertising efforts on Facebook, first and foremost. It…
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