Meet and Greet: Evan Rivera

Meet and Greet: Evan Rivera

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Meet and Greet: Kyle Majerus

Meet and Greet: Kyle Majerus

Get to know Social Media Strategist, Kyle Majerus! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
Self-Study Tips to Achieve Your SMS Certification

Self-Study Tips to Achieve Your SMS Certification

Exam. It’s a word that strikes fear into the hearts of many. This can be especially true if you’re a working professional who hasn’t studied on your own or taken a test in years. Rest assured, there’s nothing sinister about the NISM Social Media Strategist (SMS) exam....
6 Steps to Ace Engagement on Facebook

6 Steps to Ace Engagement on Facebook

Because of its sheer reach, most companies believe that they should focus their social marketing, promotion and advertising efforts on Facebook, first and foremost. It is important to first understand your customer and choose your platform appropriately.  For example,...
4 Takeaways on Managing your Online Personal Brand

4 Takeaways on Managing your Online Personal Brand

Why is social media important to you and your life? For starters, it’s an opportunity to connect with others. When we think of social media platforms as merely other communication channels or tools, the stigma of these unknown sharing methods is removed from our fears...