A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...
Without compelling content, it’s tough to get your business out there. Bill Gates coined the term “Content is King,” back in 1996 meaning that the whole point of content marketing is to increase visibility to attract your audience to your website as many times as...
In the world of social media marketing, you are what you share to a very great extent. People actively engaged in an organization’s social community are primarily doing so because they seek information and, sometimes, dialog. If you share wisely, you build an...
The social media explosion that’s occurred over the past few years has been a boon to people who want to connect with school friends and long-lost acquaintances. For businesses, especially businesses that operate in the B2B space, social media is less fun and a...
Social Media is most often talked about on the web in terms of publishing and interacting. Rarely do people talk about the great content Social Media provides to content marketers in their efforts to deliver high quality and engaging content to end users. Even less...
