Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most...
Is the SM Customer Care Revolution Leaving You Behind?

Is the SM Customer Care Revolution Leaving You Behind?

In today’s hyper-competitive marketplace, a business owner needs to understand and adapt to change. Consumers demand excellent customer service; businesses are finding new ways to satisfy customers by providing customer care on social media platforms. Are you being...
6 Ways That Social Media has an Influence in Sports

6 Ways That Social Media has an Influence in Sports

Social Media has changed the way that we look at many things in today’s society, including how we look at sports. Many people are now looking at social media to help them find sports results, chat with other sports fans and even follow or like their favorite...
#AllHallowsReadNISM: The Frightening #Fails of Responding on Social Media

#AllHallowsReadNISM: The Frightening #Fails of Responding on Social Media

As a social media manager at a big brand, in a regulated industry none the less, one of the things that has consistently kept me awake at night is how we provide our community with the customer service they need on social media. What if a member tweets us at 11pm on a...
Don’t be a Flower!

Don’t be a Flower!

Three C’s of Community Management: Curiosity, Courtesy, Constancy I love alliteration so I hope you’ll bear with me after reading the title of this blog. And, alliteration aside, these three c’s really do have a lot to do with community management. Of course,...