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Three Ways to Create a Connection with Your Creative Team

Three Ways to Create a Connection with Your Creative Team

by Paulette Wilson | Jul 20, 2021 | Community

Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts, editing videos, and composing graphics. Some of us are lucky enough to be able to collaborate with a creative team....
4 Ways to Promote Accessibility and Inclusivity in Social Media

4 Ways to Promote Accessibility and Inclusivity in Social Media

by Bryson Purcell | Mar 9, 2021 | Strategy

Whether you are run your own small-business accounts or manage communications for a fortune 500 company, it’s easy to become overwhelmed when planning out your social media content timeline. With that in mind, I have created a shortlist of things to keep in mind...
Product Reviews Vs. Social Media Commentary: Which Matters More?

Product Reviews Vs. Social Media Commentary: Which Matters More?

by Rodney Laws | Mar 4, 2021 | Strategy

Image: Pexels  Reviews can be a major factor in the decision process for many shoppers. Especially when they’re shopping online and they can’t physically touch or test out what they’re buying, and there are so many other options available. If you’re looking for ways...
Embracing Brand Transparency and Responsibility in Social Media

Embracing Brand Transparency and Responsibility in Social Media

by Adrian Johansen | Jan 5, 2021 | Strategy

In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation.  It might be tempting...
Navigating the Ups and Downs of Social Media Comments

Navigating the Ups and Downs of Social Media Comments

by Adrian Johansen | Dec 15, 2020 | Community

Image Source: Pexels   As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute.  There are few other platforms online, let alone any with any other...
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