Beyond the Post: Building Brand Trust Through Two-Way Conversations on Social Media

Beyond the Post: Building Brand Trust Through Two-Way Conversations on Social Media

Featured image by Cup of Couple Hello? Is anyone there? That is what your customers feel when you post something….and then completely ghost them.  Social media is no longer a digital bulletin board. It is a two-way street, where conversations drive connection and...
The Good, The Bad, and The Unfiltered: Making Your Comment Section Soar

The Good, The Bad, and The Unfiltered: Making Your Comment Section Soar

Featured image by Andrea Piacquadio Audience engagement is the heartbeat of a successful social media presence. And while glowing comments and enthusiastic praise feel great, the reality is that not every comment will be positive. Whether you’re dealing with...
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...