Preparing for (any) Certification Exam

Preparing for (any) Certification Exam

Certification exams are different from tests you take at the end of a class because they are intended to measure industry expertise, typically developed with experience in a specific field. That means certification exams typically assess the test-taker’s...
Why Today’s Marketers Need Social Media Strategist Certification

Why Today’s Marketers Need Social Media Strategist Certification

Image Source: Pexels Social media has become the preferred way for businesses to promote their products and services, engage with customers, and gain new clients. After all, the reach of social media platforms is huge! Facebook alone had 2.9 billion active users as of...
An Honest Conversation with Four Social Media Strategists

An Honest Conversation with Four Social Media Strategists

Back in February, we hosted a live webinar panel with four certified Social Media Strategists. The conversation was led by Amy Jauman, SMS, and featured Katy Spencer Johnson, SMS, Amanda Andresen, SMS, and Ashley Hunter, SMS.  The discussion gave us insights into how...
Social Media Career Trajectories in 2022

Social Media Career Trajectories in 2022

Are you pondering a career in social media? One of the first things to consider is whether you are interested in a creative position or something more analytical and data-driven. The average workday between the two is liable to be a wildly different experience....
Meet and Greet: Magdalena Schürmann

Meet and Greet: Magdalena Schürmann

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...