by Kassity Lee | Jan 13, 2026 | Career, Community, EduSocial Blog, Strategy
Let’s face it: audiences today are more skeptical than ever. Glossy ads and lofty mission statements don’t cut it, especially with Gen Z. This generation of digital natives has grown up with endless information at their fingertips, and they’re quick to spot when...
by Melissa Goodson | Jun 13, 2017 | EduSocial Blog, Strategy, Uncategorized
Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post on a social media platform. The American Marketing Association defines brand as “A name, term, design, symbol, or any...
