Photo by Kampus Production Imagine this: you’ve got everything set up for the party of the year (maybe even the decade). Themed snacks? Check. Decorated cups? Check. Color-coordinated streamers and oversized wall art? Double check. But no matter how cool the setup is,...
Photo by Jarritos Mexican Soda Are you starting a business—or trying to grow one—and feeling stalled? It may be time to connect with someone who could be a brand ambassador—or several ambassadors, if you believe in the old saying, “the more the merrier.” Before you...
Some might answer the question of “Who’s your target audience?” with “Anyone with a wallet!” That’s cool but hardly nuanced. And when it comes to social media optimization, a lot of brands still just broadcasting posts — there’s not a ton of targeting, and they...
When faced with an opportunity to change industries after 15 years, my response to a potential employer was, “I don’t Tweet…is that going to be a problem”? At that time in my life I had utilized social media for recruitment and networking opportunities. I had also...
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...
