In the run-up to Black Friday and Cyber Monday, your marketing goes into overdrive. The biggest sales event of the year is a necessity for brands, so it’s important to get it right. Your social channels play a particularly crucial role here. With more customers...
More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...
The digital marketing landscape is evolving fast. As a result, companies need to update their strategies over time. In this post, we’re going to have a look at the latest trends in content marketing so that you can make sure your strategy is heading in the right...
Looking for the best day & time has been an age old hunt for marketers, dating back to the days of email marketing and cold calling. While efforts have been made to provide this information, whether it’s through articles touting the “best day & time” to post...
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
