Check Off Your First 2017 Resolution This Week

I’ve enjoyed working with the National Institute of Social Media immensely lately. We’re putting out a series of new books in 2017 to help social media marketing professionals prep for the Social Media Strategist exam (and a career in social media in general) and the...

A Gardener, Your College Marketing Professor, and My Mom Walk Into a Bar

The NISM Anthology deadline is just weeks away – December 31st! And as people contemplate what they might contribute, I’m amazed how often I hear: “I don’t have any advice to share with social media professionals… what could they possibly learn from me?” Who’d take...

Behind the Best New Social Media Platforms

Facebook, Instagram, and Twitter are the obvious staples of the social media market today, each pulling upwards of 1.1 billion, 300 million, 140 million, and daily active users respectively, according to Statista. Some would argue that YouTube should be classified as...

Expert Interview Series: Jennifer Radke of National Institute for Social Media on Using Social Media for Inbound Marketing

<click here to read the original article> Jennifer Radke, CEO,, uses her expertise in professional education to bring a new passion to the National Institute for Social Media.nism Jennifer recently spoke with us at Inbound 281 about the rapidly-changing world of...

One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist

“You already have a Ph.D., so why get a certification?”: One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist “So, what exactly is a Social Media Strategist?” This question is presented to me often enough, so I’ve had the opportunity...

Twitter For Job Seekers

In the past 20 years there has been a tremendous shift in the way we carry out the hunt for employment. In the 1990’s, your local newspaper was a job seekers’ best friend. You’d pick it up, circle ads, then get a ton of stamps to mail out physical...