How Do Social Media and SEO Work Together?
by NISMadmin | Aug 16, 2016 | EduSocial Blog, Uncategorized | 0 comments
Written by: Brooks Clifford of BigRedDog Solutions
#1. Social media pages show up in SERPs (search engine result pages).
If you do any Google search on a large brand, chances are you’ll see a few of their social media accounts right at the top of the SERP. This is in fact part of the optimizing process of the search engine specifically for brand related searches. Just because it may not be an organic keyword or keyword phrase (what we often think of in terms of SEO ranking) a mistake business often make is disregarding these as important and leaving them out. As a result for businesses who choose to ignore social media they may see a very vanilla looking SERP page on brand specific searches.
#2. SEO isn’t just Google.
#3. Social Media generates traffic volume & engagement.
Final Thoughts
I don’t think I need to sell you on the idea social media can add value to your brand/website. The same would be true for SEO purposes – it can certainly add value. Yet it would not be hard to find a dozen examples of websites with very strong SEO rankings and a weak social media presence (or visa versa) – so don’t put too heavy of a weighing factor on the relationship. Keep in mind that social media pages do show up in SERPs, they work as a search engine themselves (and for that reason your pages should be well optimized) and can certainly be an asset to driving traffic and more importantly customers to your website.
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