I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...
Questions yet? I am guessing you might have a few. For example: What is this prep course all about? How involved do I have to be? How much work is involved? These are all the questions that I had before I started the course. I worried I wouldn’t be able to manage it...
According to a report by Pew Research, “Nearly seven-in-ten Americans now use social media.” In today’s world, it is impossible for many to imagine business success without the use of technology, specifically the use of different social media tools. Despite the vast...
Is your schedule jam packed with work, family and other activities? Could you add even one more thing to your schedule? If you said no, I am here to tell you, yes you can. I know, because I just did and I have been making it work. Before I started the NISM Social...
Dear Diary, oh wait not that kind of journal! This is the story of my journey to Social Media Strategist Certification. The reasons for taking this course and the certification exam are many. I could go on and on. In this series, I will give some insight into why I...
In February of 2017, we had the pleasure of sitting down with YouTube expert Roberto Blake to talk about the then hot topic of PewDiePie’s separation from Disney and Google. As we talked, Blake shared amazing insight into how he connects with the clients he supports....
