A colleague of mine recently posed a question to the group – “what is the brand or company for which you would least like to work as a social media community manager?” Our answers ranged, but a few themes emerged including political institutions, cable companies and...
A modern norm when beginning to establish a relationship is typically to connect online using social media. We meet someone and this person becomes a potential professional networking contact, new friend, or even a romantic interest. Before deciding to pursue the...
When faced with an opportunity to change industries after 15 years, my response to a potential employer was, “I don’t Tweet…is that going to be a problem”? At that time in my life I had utilized social media for recruitment and networking opportunities. I had also...
Every day we all play a part of different mini communities – work, hobbies, family, faith, school, neighborhood, friends – but often we limit ourselves in terms of professional communities outside of our co-workers. One of the goals at the National Institute for...
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...
It’s been covered over and over again how much social media has changed our world the past few years. From communication to job searching to procrastination and time-wasting, social media leaves a mark. There’s also no doubt social has vastly changed the tasks for...
