Getting Inspired by Social Listening

Getting Inspired by Social Listening

“Even when you love social listening, you find those moments where you are tired or and want to take pause, or you feel like it can be the task that you put off for another day.  And one that never comes unless it must, unfortunately. Social listening is really no...
Make Actionable Audits Work For You

Make Actionable Audits Work For You

Data-driven marketing, strategy, and social media; more than just buzzwords in thought leader Twitter threads. Strategy driven by accurate and actionable data analysis can help marketers, strategists, organizations, and individuals highlight opportunities for stronger...
5 Legal Issues in Social Media Marketers Should Be Aware of

5 Legal Issues in Social Media Marketers Should Be Aware of

There are certain legal issues that anyone who is marketing on social media should be aware of. You should be aware of the risk of plagiarism when other people copy your content and post it to their own feed. Another legal issue is copyright ownership. You should also...
All of Those Stories

All of Those Stories

On the morning of November 17, I opened Twitter to find the video announcement that Fleets were live.  Twitter introduced it as, “That thing you didn’t Tweet but got so close but then were like nah.” The Twitter handles I follow either bemoaned or embraced the...
2020: The Year of ‘Cancel Culture’

2020: The Year of ‘Cancel Culture’

I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape and flourished in the uncertain, alarming, messy, and disappointing hodgepodge that is 2020? I think not.  ‘Cancel Culture’ or “callout...
The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box

The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box

Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media break.  After four years of being “on” as a full-time social media manager. I reached a moment of clarity: I needed...