The Internet is huge, that much is a given. And the opportunities to reap it for marketing purposes are painfully obvious. Given that it’s teeming with millions of people that just a few years ago had an annual spending capacity of $61,224 on average, it’s practically...
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
Did you know 25% of online posters have made at least one toxic comment? That means 1 out of every 4 people have been internet trolls at some point. Although social media can be a means of connecting people, there is a much darker side to these online platforms:...
In 2020 when a significant percentage of the world transitioned to working remotely, attending classes online, and having our groceries delivered to our front door, many fundraising organizations faced a new challenge. With most donations coming from people who give...
Your LinkedIn profile represents your personal brand. It is your personal story, a resume, and your personality, all combined into a compact social media format. In order to have your profile distinguish itself above the others, there are tweaks you can make. Keep in...
LinkedIn’s response to the success of Facebook Events is off to a strong start. Adding events to LinkedIn allows the marketing strategies for businesses to connect and engage with customers in a new way. In November of 2019, LinkedIn rolled out the ability for...
