6 Social Video Marketing Trends to Consider in 2023

6 Social Video Marketing Trends to Consider in 2023

As we move into the 21st century, video is becoming an increasingly popular way to consume information. Businesses that want to stay ahead of the curve must be aware of using video to connect with their audience. In 2023, there will be several social video marketing...
How to Engage with Different Generations on Social Media

How to Engage with Different Generations on Social Media

Social media is one of the most important tools today. People across the world and from all generations utilize it as part of their daily lives. It’s a source of information, entertainment, and creativity. This also makes social media a vital part of any...
Instagram SEO: Improve Your Visibility

Instagram SEO: Improve Your Visibility

Instagram serves more than 1 billion users –– in this ocean of massive audiences posting diverse content every second, how do you stand out? This question triggers a lot of bloggers, influencers, and of course social media marketers. The answer is pretty simple,...
The Resurgence of QR Codes

The Resurgence of QR Codes

Left for dead about ten years ago, the QR code has made a strong comeback, largely in part, due to the pandemic. Did you know that QR codes predate social media and smartphones? In fact, they came into being around the time the World Wide Web, and the internet started...
What Is BeReal and Why Is It Popular?

What Is BeReal and Why Is It Popular?

The “Time to BeReal” alert has become a popular notification that teenagers receive regularly on their phones. When the notice appears, there is a two-minute countdown for individuals to take a selfie and photograph their surroundings using their phone to...
Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation

Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation

People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships.  Social media is also one of the...