Photo by Martina Carinci As a social media professional, you will likely be exposed to traumatic content within your feed due to disturbing events in the news or postings by bad actors. Whether it’s real or AI-generated, being exposed to graphic or traumatic content...
Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
Image Source Understanding Media Monitoring for Negative Publicity In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
Photo by CoWomen In the ever-evolving world of digital marketing, podcasts have emerged as a powerful platform to reach targeted audiences. Unlike traditional radio advertisements, podcast ads benefit from a more intimate format, fostering a sense of connection...
Photo by KoolShooters You’re a busy social media professional, and through your efforts, your company page has gained numerous dedicated followers. People engage with your posts and want to connect with you. Why, then, should you try to get a story using traditional...
It’s no secret that media exposure is great for business. It increases your visibility and credibility, helps you reach new audiences, and drives traffic to your website. The good news is that today, getting some clout is easier than ever with services such as HARO,...
