Decoding Demographics: How Different Generations Engage With Podcast Ads

Decoding Demographics: How Different Generations Engage With Podcast Ads

Photo by CoWomen In the ever-evolving world of digital marketing, podcasts have emerged as a powerful platform to reach targeted audiences. Unlike traditional radio advertisements, podcast ads benefit from a more intimate format, fostering a sense of connection...
Optimizing Visibility: Combining Social Media and PR Strategies

Optimizing Visibility: Combining Social Media and PR Strategies

Photo by KoolShooters You’re a busy social media professional, and through your efforts, your company page has gained numerous dedicated followers. People engage with your posts and want to connect with you. Why, then, should you try to get a story using traditional...
8 Tips to Nail Your HARO Pitch as an Expert Source

8 Tips to Nail Your HARO Pitch as an Expert Source

It’s no secret that media exposure is great for business. It increases your visibility and credibility, helps you reach new audiences, and drives traffic to your website. The good news is that today, getting some clout is easier than ever with services such as HARO,...
6 Observations on Keeping up with Social Media in a Changing World

6 Observations on Keeping up with Social Media in a Changing World

More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...
NISM Summer Sessions: Free CEUs June through August

NISM Summer Sessions: Free CEUs June through August

Our certified social media strategists have found creative ways over the years to earn their 20 CEUs required for recertification. And while we provide a list of pre-approved CEUs offered by other organizations, we also wanted to provide our community with an...

Celeste Russell Joins NISM as Content Creator Intern

As an institute that believes firmly in life-long education, we are excited to introduce you to our very first Content Creator Intern, Celeste Russell.  Celeste was born and raised in Las Vegas, Nevada and moved to Minnesota to pursue a degree in Acting and...