If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...
Whether your organization has ten employees or 10,000 employees, chances are you’ve heard of employee engagement or have thought about ways to help get your own employees more engaged. Engagement can take different forms– monthly employee lunch outings,...
Our certified social media strategists have found creative ways over the years to earn their 20 CEUs required for recertification. And while we provide a list of pre-approved CEUs offered by other organizations, we also wanted to provide our community with an...
Self-care is a word you’re probably familiar with and chances are your version of self-care is different than mine. Maybe you’ve got a stressful job and self-care for you is meeting up with your best friend on a Friday night after work for ½ priced apps and drinks. Or...
This is a two-part blog post. After reading about the value of certifications in our changing job market here, head over to Credly’s blog to read more about best practices for professional growth through certification. Six years ago, I began working with people...
As the National Institute for Social Media continues to grow and an increased number of educational opportunities appear in the social media space, certified Social Media Strategists (SMS) are more often finding themselves wondering, “Does this count as continuing...
