Proving the Value of Your Continuing Education

Proving the Value of Your Continuing Education

As the National Institute for Social Media continues to grow and an increased number of educational opportunities appear in the social media space, certified Social Media Strategists (SMS) are more often finding themselves wondering, “Does this count as continuing...
Highlights from the 2019 Social Media Job Study

Highlights from the 2019 Social Media Job Study

Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an opportunity to check in on what employers are looking for in the field of social media, what changes may have occurred, and...
The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job

The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job

When social media as we know it today first came on the scene in 1997, it was viewed as a way for people to stay connected with friends near and far online. It wasn’t long, however, before businesses started taking note of the medium’s potential to connect them with...
Can’t Stop Won’t Stop: Continuing Education for Digital Marketers

Can’t Stop Won’t Stop: Continuing Education for Digital Marketers

Things change and so must we! In this ever changing, ever growing, technology-driven world, it’s important for digital marketers to stay informed and up-to-date of the latest trends, tips, tactics, and techniques to better serve our clients. What may have worked two...
Overcoming Limitations

Overcoming Limitations

I enjoyed reading and writing as a kid, but I didn’t discover my love for writing until I became an adult. I write for a living and remarkably, I didn’t decide I wanted to write a book until recently. Like really truly commit to writing a book. For some...
For the Love of Social Media

For the Love of Social Media

We LOVE to share. Maybe not our favorite box of chocolates, but we definitely have a thing for telling and showing the online world about our daily lives. Yes, there are instances of oversharing and unnecessary comments; that is a topic for another day. Our need to...