Conference Content: It’s Showtime!

Conference Content: It’s Showtime!

Lights! Camera! Content! What some conference presenters miss out on is the opportunity to take their content offstage! If you find yourself presenting, know that your impact and content can live on long after your hour is up. How do you do that? Well, it’s showtime! ...
How to Host a Virtual Event or Fundraiser

How to Host a Virtual Event or Fundraiser

During the pandemic the world shifted. Organizations had to rethink the way they fundraised, hosted events (if they even did), and utilized volunteers. Due to the economic climate, some companies or individuals saw a need to pull back their annual contributions. We...
Making the Argument for a Social Media Council

Making the Argument for a Social Media Council

Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true.  Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...
Establishing an Online Community with Facebook Groups

Establishing an Online Community with Facebook Groups

Image source: Unsplash Gathering as a community. A concept we have not forgotten but have missed doing in the traditional sense during the Pandemic. Even before our lives were moved to an online or hybrid world, Facebook was providing ways to cultivate meaningful...
Happy 10th Anniversary NISM!

Happy 10th Anniversary NISM!

Photo Credit: Unsplash It’s hard to believe 10 years have gone by! Time has flown by since NISM was formed to create the first-ever social media certification program whose curriculum set industry standards. Join us as we reflect on the first 10 years of NISM, its...
An Honest Conversation with Four Social Media Strategists

An Honest Conversation with Four Social Media Strategists

Back in February, we hosted a live webinar panel with four certified Social Media Strategists. The conversation was led by Amy Jauman, SMS, and featured Katy Spencer Johnson, SMS, Amanda Andresen, SMS, and Ashley Hunter, SMS.  The discussion gave us insights into how...