NISM Blog
Using Social Media to Reach Your Target Audience
Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country. While your business might already be using social media, the...
Start Mapping Out Your Social Media Development!
When a new year begins, we create vision boards or make new year resolutions that we hope to accomplish throughout the year. The one thing that should be on your list consistently every year is professional development. A social media specialist is never an expert...
Set Your Small Business’ Social Media on Autopilot
We all know that to get big business these days, we need to be super active on our social media accounts. This can be time-consuming and often expensive for small businesses, especially when you run the business solo or have a small budget. Here is how to set your...
Where do You Start with Social Media?
I am asked the above question often, and my answer is always, “What is your purpose for using social media?” And for me, this is a two-fold question: (1) What is the purpose of the business or as Simon Sinek says, “Your WHY?” and (2) What is the purpose of using...
Why don’t bloggers use APA citations?
Recently, I was explaining how bloggers reference sources and was asked, “If acknowledging the original contributor is important, why don’t bloggers use citations like we all had to do in high school and college?” That’s a good question, isn’t it? When blogging was...
Your Social Media Career and the Value of Education
The evolution of social media from a tacked-on, part-time position to a full-fledged career is fascinating to see. It has grown in the past 10 plus years from being optional to an integral part of an organization’s growth and success. Job titles for the social media...
Take the Stress Out of Your Test
Taking a certification exam can be stressful and rightfully so! You are undertaking an important step in adding to your credentials and shouldn’t be taken lightly. This may be the first test you’ve taken in years or the most challenging exam you’ve ever prepared for....
Share with Care on Social Media
In the world of social media marketing, you are what you share to a very great extent. People actively engaged in an organization’s social community are primarily doing so because they seek information and, sometimes, dialog. If you share wisely, you build an...
Mind Your Business and Mind Yourself!
How mindfulness can help social media professionals practice self-care. As professionals in social media, do you know that feeling when you just want the world to hold still for one moment? If only there was just ONE moment to sort your thoughts, calm down, take a...