NISM Blog
Why Social Media is the Key to Building Brand Credibility
Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
For the LOVE of Social
Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative. Today is...
Is Self-Study Right for You?
There are many different options professionals pursue for continuing education – classroom learning, online education, and a variety of self-directed learning options. To prepare for the NISM Social Media Strategist (SMS) certification, we offer many of those options...
Marketing Don’ts & Why They (unfortunately) Work
As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Why You Need A Content Marketing Strategy for your Brand
Without compelling content, it’s tough to get your business out there. Bill Gates coined the term “Content is King,” back in 1996 meaning that the whole point of content marketing is to increase visibility to attract your audience to your website as many times as...
Tell Your Story with Brand in Social Media
Content Planning with a Brand Lens Like a brand, great social content takes work. There’s a lot that goes into planning each and every post on a social media platform. The American Marketing Association defines brand as "A name, term, design, symbol, or any other...
Social Networking: A Web of Powerful Professional Relationships
Whether you’re doing it because you want a change, you’re starting out with your first “adult” job, or you are forced into job change for reasons beyond your control, for many, competing in the 2017 job market is a vast, often terrifying, unexplored frontier. Searches...
Meet Social Media Professional & Professor, Margaret Stewart
Dr. Margaret Stewart took her Social Media Strategist and Instructor certifications through the National Institute for Social Media (NISM). Margaret is a college professor and researcher at the University of Florida (UNF). She is a consultant and trainer for Socially...