NISM Blog
Unfriending “Friends” on Facebook
On Nov. 17, 2010, Jimmy Kimmel went on his nightly talk show to declare a new national day – National Unfriend Day. The comedian explained that since so many of us have a ridiculous amount of Facebook friends, we should take some time to unfriend the ones we’re not...
5 Ways to be Kind on LinkedIn
November 13th, 2020 is “World Kindness Day,” a day dedicated to demonstrating kindness to others through large or very small acts. You can learn more about Kindness Day here. We don’t always think about kindness as a quality to bring to our professional lives, but we...
How Messenger Can Boost Your Business and Customer Relationships
When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company's mission to provide world-class...
Aligning Corporate And Marketing Goals For Success
Silos are fairly prevalent in many businesses -- heck, Machiavelli predicted their existence way back in 1513 -- and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8 Percent Of...
New Audience on Instagramn
There are approximately 94,000 articles on the Internet about how to maximize your Instagram usage, how to get new followers on Instagram, how to find new audiences on Instagram, how to build your business with Instagram, and other similar topics. Actually, that...
Twitter For Job Seekers
In the past 20 years there has been a tremendous shift in the way we carry out the hunt for employment. In the 1990's, your local newspaper was a job seekers' best friend. You'd pick it up, circle ads, then get a ton of stamps to mail out physical copies of your...
Small Business Strategy; Full Court Press
Full Court Press My clients often request social media platform training with an emphasis on basic tactics and an introduction to the latest and greatest the tool has to provide. Inevitably, I counter with the recommendation of adding a discussion of strategy to the...
5 Free Social Media Scheduling Tools
There are dozens of social media scheduling tools on the market; many of them are free, or at least have free options/platforms within them. Before we get into five to consider, start with this: why is social media scheduling important? Scheduling allows you to scale...
How Do Social Media and SEO Work Together?
Written by: Brooks Clifford of BigRedDog Solutions A common question we are often asked by our clients is “how do social media and SEO work together?” Well according to Matt Cutts of Google, Google treats social media pages like any other webpage; for those pages that...