NISM Blog
Establishing an Online Community with Facebook Groups
Image source: Unsplash Gathering as a community. A concept we have not forgotten but have missed doing in the traditional sense during the Pandemic. Even before our lives were moved to an online or hybrid world, Facebook was providing ways to cultivate meaningful...
Maintaining Your Skills Through Continuing Education
In most professions, the learning doesn’t stop when you graduate. Having a career in social media, marketing or communications is no exception. However, the amazing thing about education in our world right now is that there are so many options to choose from, both...
Instagram Reels: Getting Started
While originally criticized for being a “TikTok copycat,” Instagram Reels have since gained positive responses from influencers, brands and users. After incorporating them into our own Instagram feed, we can 100% support the hype. Instagram Reels are here to stay and...
“A man is known by the company he keeps.” – It’s All About the Reputation
Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...
Caught in a Lie
My previous post about what social media strategists can learn from archaeology made me think of another topic that affects groups: Fake findings. In 1912, Charles Dawson claimed to have found “the missing link between ape and man.” A skull that became known as...
Context: What can social media strategists learn from the past?
I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker what he thought it was. He, of course, had no idea – he had very little to go on. He could feel its weight and see its...
5 Kickass Steps to Boost Engagement on Social Media
When you have brand presence on different social networks, you want to have thousands of followers. The more the better. But as fast as you gain more followers, it’s just as easy to lose them. Why engagement? Followers are not only numbers-they are people. Interesting...
Before You Re-Tweet: Copyright Pitfalls for Social Media Users and Practitioners
Given the constant need for content and eye-catching visuals, it would be nearly impossible for social media practitioners and users to create every bit of content from scratch. However, one should use caution when appropriating others’ works – whether visual or...
Building Alliances with Strategic Social Media Partners
The adage, it’s easier to accomplish more with others certainly holds true across business, especially in social media campaign planning and implementation. The social media professional is working alone or as part of a larger internal team to craft messages about...