NISM Blog
See the Amazing Faces of NISM: Coming to Instagram
If you stay up to date on all things NISM, you most likely read our last blog post on “Hosting a Successful Instagram Takeover.” Well, as you might have guessed, that article was no coincidence! 2020 has been a difficult year full of hurdles, and yet, our community...
Hosting a Successful Instagram Takeover
Right off the bat, the term “Instagram Takeover” sounds exciting – like a tremendous conquest that leads to an enchanting discovery. However, unlike most conquests in history, Instagram Takeovers have proven to be mutually beneficial for all parties involved. This...
Navigating the Ups and Downs of Social Media Comments
Image Source: Pexels As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute. There are few other platforms online, let alone any with any other...
Certification for the Social Media Professional
I remember the first time I applied for a social media position within an agency. I was using Facebook and was barely present on Twitter. Part of the requirements for the job, content moderation, was to be on several platforms, so I quickly created accounts and...
It’s All About Engagement: An Interview with YouTube Expert Derral Eves
YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for our social media strategists? We all know video is critical to the success of any social media campaign, and...
Social Media Crisis Management: Is Your Organization Prepared?
When thinking of a crisis we often think panic and chaos. It’s true that these things happen and that will never change. It’s part of our landscape. We live in an ever-changing world with a non-stop news cycle and social media that doesn’t take a break. When a crisis...
The UnTroll: Identifying Mistakes Without Being a Jerk
As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...
3 Steps to Identifying a Successful Target Market
For any business, whether small or large, once you have decided on your product or service, often the next step is deciding who you are going to sell too. Many businesses, however, don’t take the time to break down their target market successfully. This can be...
Choosing the Right Platform for Your Business?
Around 1.7 billion people globally have active social media accounts, which is over 60 percent of the global population with access to the Internet. (While the global population is around 8 billion, less than half that has consistent Internet access.) Social media...