NISM Blog
Social Retail: COVID-19 Changed How We Buy
Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...
Teaching Social Media to Adults
Working as a social media professional is more than community management, strategy, and marketing. Most social media roles entail some aspect of education. This can be anything from educating leadership on the goals and fundamentals of social media to teaching team...
Making the Argument for a Social Media Council
Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true. Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...
Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand
Through our partnership with St. Mary's University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most interesting...
3 Must Have Tools for Remote Social Media Management
There are so many marketing companies that are hiring remote social media managers - it’s almost frightening. Finally, everyone is jumping on the social media bandwagon. It might look easy to manage social media remotely but it’s not a simple job. Remote social media...
Instructor Highlight – Dr. Jennifer Pollard, SMS
The team at the National Institute for Social Media (NISM) is excited to introduce you to one of our newly certified instructors, Dr. Jennifer Pollard, SMS. Dr. Pollard is an industrial an organizational psychologist and a developmental strategist who has worked with...
What’s the difference between a strategist and a fortune teller?
I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop and wonder about what the future – the next year and beyond – really holds. Fortune tellers oblige our curiosity and look into a crystal ball to...
A New Years Evolution
What is your goal for 2018? Every year, people take the opportunity of a new year to set new goals where they achieve something better or take an old habit to the graveyard. In the process however, they beat themselves up, fail to manage the level of stress and dwell...
Stay Green in 2018!
I patiently waited as the pear sitting on my kitchen counter turned the perfect shade of yellow. As I cut into it, my excitement turned to disgust as the inside was brown and mushy. Ray Kroc, owner of McDonald’s, once said “When you’re green, you’re growing. When your...