NISM Blog
Social Listening for Strategic Planning
“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...
My Mind is Full – How Can I Be Mindful?
Do you get overwhelmed by the daily work, struggles, and sheer volume of information in your job? Do you sometimes feel the urge to just go to a place where there is quiet, no internet, and no expectations? Oh, how wonderful that would be. Would be? How wonderful that...
Creating an Effective Social Media Marketing Campaign
Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential. It’s the...
Forrest Flinn Meet and Greet
MEET AND GREET: Forrest Flinn INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape...
Fourge Meet and Greet
Recently the social media team members at Fourge Social became the first agency in Iowa to achieve SMS certification through the National Institute for Social Media. While there are many reasons for an agency to obtain certification and training for their team...
Why is it so hard to secure our own masks first?
Leaders, this blog post is for you. I was watching the safety instruction video for what felt like the millionth time and my mind began to wander. As I watched the animated woman in the video dutifully follow instructions and secure her own mask before securing her...
Fourge Social is the First Agency in Iowa to be Certified by the National Institute for Social Media
“Taking the National Institute for Social Media (NISM) Social Media Strategists (SMS) course not only improved our skills as a marketing/social media professional, but added a wealth of knowledge to our company,” says Christine Melaas of Fourge Social in Dubuque, IA....
Just Starting Out on Social Media? Follow These Three Brands
Customers are looking to connect with brands on social media in an authentic and unique way. They want to see more than product stats and bland content. They want you to engage with them. They want to be heard. They want to see the heartbeat of your business. When...
Social Media Managers vs. Community Managers: Why You Need Both
As social media continues to evolve, so do the roles and responsibilities of those in charge of marketing on our beloved social platforms. Social media management used to be a relatively easy and straightforward role, but over time has become more complex. Nowadays,...