NISM Blog
How to Optimize Your Google Ads Campaign
A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it's essential to keep your Google...
Should You Keep Copywriting In-House or Outsourced?
Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable. As a business owner, it’s your responsibility to either master a skill or outsource it to someone...
How to Become Top-of-Mind with Consumers
"My business isn't busy during 'x month' so we are not going to manage social media or do much marketing during that time." Experts within the marketing & advertising world hear the above statement many times from clients throughout the year. I'll preface this...
MEET AND GREET: Sandy Williams
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Connecting with the younger generation online.
"How do you do fellow kids?" With a 5 second clip of Steve Buscemi, skateboard slung over his shoulder and all, 30 Rock has unintentionally encapsulated how many brands targeting Gen Y and Z appear on social media: oblivious and out-of-place. Young consumers are a...
Staying Creative in a Content-Heavy World
Free photo download here Imagine you’re asked to write a blog post about social media distracting employees from their work. You think, “This will be easy. There have got to be tons of statistics about how bad social media is for productivity.” Then, you do what...
MEET AND GREET: Melissa Mathews
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Can you do too many CEUs?
Talking in the SMS community this month about the work everyone’s doing over the summer brought an interesting question to light. Can you do too many CEUs? Our focus has been on the power of learning and how important it is to stay up-to-date in our industry. But with...
Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand
Content marketing has matured and I’ve committed to learning more about it this summer. We’ve passed the phase of sharing brand generated content and developed to a model that is focused on data and analytics. As the backbone of a digital strategy, data puts the...