NISM Blog
Three Ways to Create a Connection with Your Creative Team
Being a Jack or Jackie of all trades is something that comes naturally to a social media professional. Our daily tasks could include creating posts, editing videos, and composing graphics. Some of us are lucky enough to be able to collaborate with a creative team....
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Meet and Greet: Magdalena Schürmann
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
What I learned at MN Blog Con 2017!
One of the presenters at MN Blog Con, Donna Hup, related a story of bloggers floating down the Chicago river on a tour of Chicago architecture: all wrote posts, all were very different. Thus, this post is a take on Saturday’s events at Concordia, but a very personal...
#AllHallowsReadNISM: The Frightening #Fails of Responding on Social Media
As a social media manager at a big brand, in a regulated industry none the less, one of the things that has consistently kept me awake at night is how we provide our community with the customer service they need on social media. What if a member tweets us at 11pm on a...
#AllHallowsReadNISM: Your Worst Nightmare (Come True)!
Ever had those nightmares about work or school? You know the ones… like when you go to work naked or your boss or a coworker becomes a hideous monster with gnashing teeth? Put those creatures to rest (and get some yourself) by planning ahead. Yeah, it can be tough,...
#AllHallowsReadNISM: Twitter Monsters
I love Twitter! I spend time each week growing professional relationships and my business by connecting with others through Twitter. I love the condensed character limit (I know…they are trying to scare me with increased limits), the quick nature of the information...
#AllHallowsReadNISM: Who Will You Be for Social Media Halloween?
Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that keeps me up at night, many different things came to mind. Admittedly, not many were social media related...
#AllHallowsReadNISM: Individuals Who Turn Into Monsters
The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some form of harm to others. The intent of social media is to connect individuals and groups. It is not a place to bash or virtually segregate others...