NISM Blog
Using Social Media to Reach Your Target Audience
Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country. While your business might already be using social media, the...
Start Mapping Out Your Social Media Development!
When a new year begins, we create vision boards or make new year resolutions that we hope to accomplish throughout the year. The one thing that should be on your list consistently every year is professional development. A social media specialist is never an expert...
Set Your Small Business’ Social Media on Autopilot
We all know that to get big business these days, we need to be super active on our social media accounts. This can be time-consuming and often expensive for small businesses, especially when you run the business solo or have a small budget. Here is how to set your...
Instructor Highlight – Dr. Jennifer Pollard, SMS
The team at the National Institute for Social Media (NISM) is excited to introduce you to one of our newly certified instructors, Dr. Jennifer Pollard, SMS. Dr. Pollard is an industrial an organizational psychologist and a developmental strategist who has worked with...
What’s the difference between a strategist and a fortune teller?
I would imagine fortune tellers see an increase in business at the end of each year. It tends to be when most of us stop and wonder about what the future – the next year and beyond – really holds. Fortune tellers oblige our curiosity and look into a crystal ball to...
A New Years Evolution
What is your goal for 2018? Every year, people take the opportunity of a new year to set new goals where they achieve something better or take an old habit to the graveyard. In the process however, they beat themselves up, fail to manage the level of stress and dwell...
Stay Green in 2018!
I patiently waited as the pear sitting on my kitchen counter turned the perfect shade of yellow. As I cut into it, my excitement turned to disgust as the inside was brown and mushy. Ray Kroc, owner of McDonald’s, once said “When you’re green, you’re growing. When your...
Social Relationships will Fuel Change in 2018
What’s your goal for 2018? “Focus” is a good word to describe how I will approach my personal goals. I am an Assistant Professor teaching in Organization Development, Change, Marketing, Strategic Leadership, Management and Cultural Communications and Team...
Asking the Magic 8 Ball – Stepping into 2018
Making plans for the upcoming year, and sometimes even just for a week, can feel like an impossible task. At times it is hard to predict what lies ahead and what might happen. Wouldn’t it be nice to have a crystal ball to show us what lies ahead? Or even just a...