NISM Blog
How to Become Top-of-Mind with Consumers
"My business isn't busy during 'x month' so we are not going to manage social media or do much marketing during that time." Experts within the marketing & advertising world hear the above statement many times from clients throughout the year. I'll preface this...
3 SEO Tools You Should Know About
Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...
5 Tips On How To Get Started Creating A Logo
The logo you choose for your company is a representation of your company brand. It is used to differentiate who you are and symbolize what your brand stands for to your audience. A logo has the capacity to take on various forms over the years, but one element should...
Want a Successful Social Media Campaign? – Start with Strategic Planning!
There is so much going on in the world of Social Media and everybody wants to be in on it! So I am jumping back in and looking for ways I can be a part of it. The first thing I did was go online to see what businesses are doing with social media, and they are doing...
MEET AND GREET: Theresa Fisher
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Sharing Your Social Media Presentation
Sharing Your Social Media Presentation Have you ever been asked for your slide deck before or after you’ve given a presentation? Here are a few reasons why you may want to think twice before sharing next time. What are you afraid of? When I first started facilitating...
5 Ways to Create Content that Connects
Ever wonder if the content you are posting is being read? And, do you find yourself curious if the content you are putting out there is not only being read, but also having an impact on your organization? In today's digital world, each of us probably receives hundreds...
This Is How To Use Instagram Stories To Your Advantage
Since its launch back in 2016, Instagram Stories has been nothing but a success in helping brands to connect to millions of users all over the globe. Stories provide an effortless way to encourage user engagement through a fun and innovative way. To put it simply, an...
National Institute for Social Media Partners with Logic Institute to Offer Social Media Strategists (SMS) Certification Preparation
Social media is a communications channel that we use on a daily basis for personal and professional connections. Knowing how to utilize this channel has become a skill that, when done well, contributes to the growth of businesses all around the world. The...