NISM Blog
Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation
People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships. Social media is also one of the...
Is Social Media Marketing Taking Over Traditional Marketing?
Marketing continues to evolve and mold itself into changing shapes with technological advancements. Social media marketing is one of the fundamental marketing tactics today that help businesses foster deep relations with their target audience and create a lasting...
How the Healthcare Industry is Harnessing the Power of Social Media
Social media affects virtually every industry in our world today. Healthcare is no exception. As social media usage continues to climb and shows no signs of letting up, more and more healthcare professionals and organizations are adopting social media as a core...
The Most Dangerous Word in Social Media
I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...
New Social Media Strategist Certification Preparation Course Offered in El Paso, Texas.
The National Institute for Social Media (NISM) is excited to announce their first Social Media Strategist (SMS) certification prep course offered in a blended format in El Paso, Texas starting this month. “We are proud to have an excellent educator, Crysti...
MEET AND GREET: Mordecai Holtz
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
6 Tips for Mastering Real-Time Marketing During Real-Time Events
Real-time marketing is about tapping into an active audience on digital communication channels, like social media, during large-scale events and trending conversations. Big-name brands have huge followings on their social channels, and those fans and followers are...
The National Institute for Social Media Offers their first Social Media Strategist (SMS) Certification Course in Tampa, Florida!
The National Institute for Social Media (NISM) is excited to announce their first Social Media Strategist (SMS) certification course being offered on-ground in Tampa, Florida! The course will be offered in a blended online/on-ground format, with dates and times that...
Questions to Include in an RFP for a Video Project
The need for video in today’s business environment is ever increasing. To help you evaluate and determine the best organization to produce your video, you may consider releasing an RFP (Request For Proposal). A video RFP should solicit the following information....