NISM Blog
Certificate vs. Certification: Is There a Difference?
The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is "Yes", but let's take a closer look at a certificate vs....
An Expert’s Guide to Executing a Winning B2B SEO Strategy
Whether it's SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings, it's...
3 Ways To Create More Authentic and Meaningful Social Media Posts
It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods. However, it’s not enough to put together a...
4 Ways to a Wow Factor on Instagram
Recently, Facebook has taken more steps toward prioritizing meaningful interactions between friends and family and less on brand content, allowing Instagram to step in as “the new home for brands.” This means it is more important than ever for Instagram marketers to...
Celeste Russell Joins NISM as Content Creator Intern
As an institute that believes firmly in life-long education, we are excited to introduce you to our very first Content Creator Intern, Celeste Russell. Celeste was born and raised in Las Vegas, Nevada and moved to Minnesota to pursue a degree in Acting and...
Should You Buy a Positive Review?
I recently visited a local McDonald’s, and noticed a change on the top of the receipt. In the past, they asked for feedback about my experience, and in return, they offered a free Quarter Pounder with cheese or a free breakfast sandwich for my feedback. This time, as...
Can You Teach an Experienced Marketer New Tricks?
We asked recently certified Social Media Strategist Patricia Diaz why, as an experienced marketer, she decided to pursue certification through NISM. Here's what she had to say! Employees across the U.S. work under the assumption that learning is done on the job and...
Social Media and Self-Care
Self-care is a word you’re probably familiar with and chances are your version of self-care is different than mine. Maybe you’ve got a stressful job and self-care for you is meeting up with your best friend on a Friday night after work for ½ priced apps and drinks. Or...
Part I: Social Media Strategy Certification for Your Second Career
This is a two-part blog post. After reading about the value of certifications in our changing job market here, head over to Credly’s blog to read more about best practices for professional growth through certification. Six years ago, I began working with people...