NISM Blog
How to Set Your Social Advertising Budget
When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...
Be Real about Social Media Strategist FOMO
Social media, digital marketing, and the strategies that we put in place for our brands, organizations, products, and communities are subject to change. This change can be data informed, tied to social media functionality changes, or audience focused pivots. So much...
Make the Most of ‘National Day of’ Content
On this day (8.30.22) it is National Beach Day, National Grief Awareness Day, and National Toasted Marshmallow Day. In addition, August is National Dog Month, Black Business Month, International Peace Month and about twenty other things. Wow! Who knew there were so...
New Social Media Strategist Certification Preparation Course Offered in El Paso, Texas.
The National Institute for Social Media (NISM) is excited to announce their first Social Media Strategist (SMS) certification prep course offered in a blended format in El Paso, Texas starting this month. “We are proud to have an excellent educator, Crysti...
MEET AND GREET: Mordecai Holtz
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
6 Tips for Mastering Real-Time Marketing During Real-Time Events
Real-time marketing is about tapping into an active audience on digital communication channels, like social media, during large-scale events and trending conversations. Big-name brands have huge followings on their social channels, and those fans and followers are...
The National Institute for Social Media Offers their first Social Media Strategist (SMS) Certification Course in Tampa, Florida!
The National Institute for Social Media (NISM) is excited to announce their first Social Media Strategist (SMS) certification course being offered on-ground in Tampa, Florida! The course will be offered in a blended online/on-ground format, with dates and times that...
Questions to Include in an RFP for a Video Project
The need for video in today’s business environment is ever increasing. To help you evaluate and determine the best organization to produce your video, you may consider releasing an RFP (Request For Proposal). A video RFP should solicit the following information....
Want a Successful Social Media Campaign? – Start with Strategic Planning!
There is so much going on in the world of Social Media and everybody wants to be in on it! So I am jumping back in and looking for ways I can be a part of it. The first thing I did was go online to see what businesses are doing with social media, and they are doing...