NISM Blog
3 SEO Tools You Should Know About
Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...
5 Tips On How To Get Started Creating A Logo
The logo you choose for your company is a representation of your company brand. It is used to differentiate who you are and symbolize what your brand stands for to your audience. A logo has the capacity to take on various forms over the years, but one element should...
Sunsetting a Social Media Account
For many organizations and brands the decision to start a social media channel is a deliberate decision with conversations, strategy, and a roll-out. What are the considerations and deliberations when you decide to close a social media account, effectively retiring,...
3 Effective Ways to Manage Multiple Clients
Congrats! You've landed multiple clients for your business. After the initial excitement wears off, the reality of what this actually means soon sets in. How will you manage this? What tools can available to help you feel less overwhelmed? I spent the first 10+ years...
5 Steps to Gaining C-Suite Approval for Social Media
A few years back, I was nearly through a 60-minute presentation on social media with a room full of directors from across the organization when one lone voice finally asked the question on everyone’s mind: What will all of this [social media focus and work] do for us?...
Reconnecting with Reviews – Why we need reviews in our online portfolio
Online reviews have become a part of everyday purchase decisions and social media interaction. Still, business owners and companies have a hard time with reviews. The potential pitfalls and not too obvious numbers of returns make it hard to see the benefits. Although...
3 Ways to Develop a Successful Holiday Marketing Campaign
Is it just me or did the holiday sales start even earlier this year? Many retailers offered "Black Friday Week" deals instead of "Black Friday" deals. Based on what I've read and heard from family and friends, these week-long deals made an impact. So, what makes a...
Got Baggage? Try Social Media to Resolve Your Customer Service Issues.
Last month, I returned from Germany and my bag did not. An experienced traveler, I wasn’t even worried. My bag has always made its way back home. But when it wasn’t delivered the next day as promised, I called the Delayed Baggage Department and learned that my bag was...
The Most Dangerous Word in Social Media
I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...