NISM Blog
The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story
Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area. His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...
Social Media Prep for the New Year
As we get closer and closer to the holidays and possibly taking winter breaks before the new year, you may notice you have more time to plan for the new year. So when you have some slow days in the office, in-person or virtual, use your time wisely doing some social...
Meet and Greet: Amie Thompson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
4 Ways to a Wow Factor on Instagram
Recently, Facebook has taken more steps toward prioritizing meaningful interactions between friends and family and less on brand content, allowing Instagram to step in as “the new home for brands.” This means it is more important than ever for Instagram marketers to...
Celeste Russell Joins NISM as Content Creator Intern
As an institute that believes firmly in life-long education, we are excited to introduce you to our very first Content Creator Intern, Celeste Russell. Celeste was born and raised in Las Vegas, Nevada and moved to Minnesota to pursue a degree in Acting and...
Should You Buy a Positive Review?
I recently visited a local McDonald’s, and noticed a change on the top of the receipt. In the past, they asked for feedback about my experience, and in return, they offered a free Quarter Pounder with cheese or a free breakfast sandwich for my feedback. This time, as...
Can You Teach an Experienced Marketer New Tricks?
We asked recently certified Social Media Strategist Patricia Diaz why, as an experienced marketer, she decided to pursue certification through NISM. Here's what she had to say! Employees across the U.S. work under the assumption that learning is done on the job and...
Social Media and Self-Care
Self-care is a word you’re probably familiar with and chances are your version of self-care is different than mine. Maybe you’ve got a stressful job and self-care for you is meeting up with your best friend on a Friday night after work for ½ priced apps and drinks. Or...
Part I: Social Media Strategy Certification for Your Second Career
This is a two-part blog post. After reading about the value of certifications in our changing job market here, head over to Credly’s blog to read more about best practices for professional growth through certification. Six years ago, I began working with people...