NISM Blog
8 Tips to Nail Your HARO Pitch as an Expert Source
It’s no secret that media exposure is great for business. It increases your visibility and credibility, helps you reach new audiences, and drives traffic to your website. The good news is that today, getting some clout is easier than ever with services such as HARO,...
5 Easy Ways To Remove Audio From Your Video
There are several reasons for wanting to remove the audio from your video files. It could be an artistic choice made with the goal of enhancing a particular scene. Alternatively, it could be purely practical, like muting an aesthetic clip to remove your friends’...
5 Ways To Secure Your Company’s Social Media Accounts
As we enter the new year, it is time to start thinking about how to protect your business against the latest threats. A major part of doing so involves securing your social media channels against hackers and cybercriminals that can cause major havoc. The good news is...
How to Reach More Readers Using Social Media and Publicity
Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
Meet and Greet: Erika Voeller
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
The Importance of Feedback
Have you visited the doctor recently and received a survey afterwards asking you how your appointment went? It seems like I receive surveys a few times per week. If I have the time, I like to fill these out to give the organization or individual some feedback. If I’ve...
Influencers are Losing their Influence
Open Instagram and begin to scroll through your feed. How many organic posts made by friends or family do you see before you come across an influencer-sponsored post? Odds are you won’t make it very far, seeing as 93% of influencers use Instagram as their platform of...
Social Wayfinding: Navigate the noise
Imagine you are sailing on a vast ocean. You have all the tools to get to your destination, sail, maps, and GPS, but how well you use the tools will determine how fast you get there. And let’s be honest, you want to get there faster. Because the sooner you get to...
How to Write a Meaningful Review Quickly
Some interesting statistics about online reviews that shouldn’t surprise any of us: 84% of people trust online reviews as much as a personal recommendation. 31% more is spent by customers when a company has excellent reviews. On average, 1 negative review can cost a...