NISM Blog
5 AI Tools for Digital Marketing
Photo by cottonbro studio from Pexels You’ve had some time to consider whether artificial intelligence (AI) will take over your job. You've likely concluded that your job will be safe rather than AI taking over everything. Instead of focusing on the doom and terror of...
Social Media Marketing and SEO: A Winning Combination
Photo by Oleksandr P. Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular...
NodeXL: Identifying Powerful Connections on Social Sites
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
The Best Lead Hooks to Infuse Into Your Content Marketing
In today’s digital marketing landscape, how do you stand out among the noise and ensure that your brand receives the desired number of clicks or conversion rates for your business? Recently, Jake Atwood CEO and founder of BuzzBuilder, an email engagement platform, sat...
When Vanity Metrics Lead You Down the Wrong Path
Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value of deeper insights in social listening. Platforms such as Instagram are talking about doing away with the like button, in...
Importance of SEO and Its Role in Digital Marketing
Digital marketing is a type of marketing that uses the internet and other digital technologies to reach out to a targeted audience, with the intention to make sales. Since the early 2000s, digital marketing has been on the rise, thanks to the massive increase in...
What makes a goal SMART?
As a social media marketing strategist, writing your goals is the foundation for ensuring that your strategic plan remains on track and is flexible enough to adapt to necessary adjustments along the way. There are several methods of how a goal can be designed and...
Influencer Marketing Trends You Should Keep an Eye On
Business vector created by slidesgo Research shows that more than 30% of marketers find influencer marketing effective in reaching target audiences and enhancing a brand’s reputation. Those are two of the major reasons why influencer marketing is such a widely used...
Why You Need To Consider Backing Up Your Social Media Accounts Now
Over the past decade, social media has grown from an entertaining diversion with some business applications to one of the core elements of not only digital marketing but also business in general. Key contracts are won through Twitter discussions. LinkedIn chats can...