When it comes to social media, visual content and bite-sized information are quickly becoming the preferred method for customers and users alike. In today’s fast-paced, quick-scrolling world, your company’s information needs to stand out in any way it can, especially if you’re part of a saturated or competitive industry.
The point of each social media post needs to be made quickly and effectively, or else you risk losing the interest of your readers and followers. Enter infographics, a shareable, eye-catching way of getting your most important social media content in front of your target audience. In this article, we’ll dive into why infographics are the perfect way to strengthen your social media presence, covering the strengths and benefits they can bring to your business.
Infographics Help Tell Your Brand’s Story
In today’s digitally-focused environment, businesses can no longer afford to remain faceless entities. Survival depends on deep connections with your target audience, and any chance you have to make that connection is a chance worth taking. For many people, that connection is often made through social media, as platforms like Facebook, Twitter, Instagram, and even YouTube offer consumers the chance to engage with their favorite brands in a way that feels more personal.
Fashion lovers can chat one-on-one with some of their favorite designers, free to ask questions about their process or learn about new products coming down the pipeline. On the same token, health and wellness experts can connect with audiences who might have questions about product ingredients.
Thanks to infographics, brands across these industries and others can connect with their audience in a way that resonates. Complex ideas can be broken down into helpful charts, graphs, or diagrams, with text and images that play off each other in a variety of creative ways. To echo the above, a brand selling weight loss products might survey their audience for a list of their top 10 concerns, plugging those questions and answers into a social media-friendly infographic that they can share with their friends, family, etc.
Likewise, a fashion retailer could create a fun infographic on “How to Start a Clothing Store,” complete with step-by-step images of how their brand and others might get started from the ground up. Since this type of content strikes the perfect balance between compelling text and engaging visuals, it checks all the boxes for click-worthy social media content.
Infographics Enhance the Shareability of Your Content
People love sharing engaging content they find online, especially when it concerns exciting new products or trends in their favorite industries. From home fitness equipment to makeup, skincare, and childcare, social media is full of people raving about brands and products they’ve discovered in their travels or through the rabbit hole of late-night browsing.
If that weren’t enough, research from Sprout Social found that 1 in 3 consumers use social media to discover new products and brands, adding to the importance of making sure your content is as social media-friendly as possible. Since infographics are designed to present your brand’s content in a more digestible way, this can help more people learn about who you are and what you do that much easier.
Best of all, integrating infographics into your social media strategy is relatively simple. You can start by using highly visible social share buttons. From there, you can add any company snapshots you’d like your audience to know, like upcoming product drops, changes to your brand, or any social media events you might have planned.
If your brand currently works with influencers or has plans to, sharing your infographics with them can enhance your social media strategy that much more. Likewise, don’t be afraid to share your infographic more than once, as you deserve the chance to get as much mileage out of it as you can, given all the work you’ve put in.
Infographics Are Amazing for Brand Exposure
When you want to share information with a person, you often just tell them whatever you want them to know. When you want that person to retain that information, a visual is often much more impactful. Statistics show that 65% of the population are visual learners, and this extends to all forms of learning, whether it’s academic, work-related, or learning a new craft, trade, instrument, etc.
For businesses looking to boost their online presence, a well-crafted infographic can often drive valuable traffic to your social media page and website. While this is usually easier for B2C companies selling a product, it can be just as effective for lead-based businesses offering a service.
For instance, let’s suppose a beauty retailer decides they want to improve their social media and content marketing strategies. They’re curious about working with a third party to streamline the process, so they hop onto Google and type something like “marketing agency for beauty” into the search bar. Right off the bat, they’re hit with 10 different choices of agencies to work with, and that’s only the first page. Hoping to narrow down their search, they browse a few agency websites to see what their content looks like.
While some agencies are pretty straightforward with their content, a few stick out for their use of infographics to explain their services. Digital marketing can be pretty complicated, so the breakdown of the process into an easy-to-read format earns those agencies a gold star next to their name. Even if a decision isn’t made right away, this kind of visual had the desired impact. It captured the right amount of attention, and it made them more memorable.
Infographics Can Help Build Trust and Credibility for Your Brand
To echo the above, infographics are also exceptional tools for building brand authority and credibility, especially when they’re implemented in meaningful ways. By taking the time to add informative graphics to your social media and content marketing strategies, you can help people learn more about what you do and why you do it, even if your business is part of a more technical industry. This helps position your brand as a thought leader in your industry, building trust and authority along the way.
Best of all, the process for creating credible, share-worthy infographics is relatively straightforward. You start by picking a topic relevant to your industry. From there, you can split your information into categories that are easy to understand and build upon. While the overall size and layout of your infographic might change depending on your industry, you can always reference a few infographic examples to help guide you along.
Author: Madeleine Crichton
Madeleine writes out of the great Pacific Northwest. While she covers a wide range of topics, she takes a particular interest in topics related to marketing, business growth, and social media. While writing is her passion, she also enjoys spending time in the great outdoors with her Mini Aussie and reading a good fantasy book. You can find her on LinkedIn.