NISM Blog
How to Become Top-of-Mind with Consumers
"My business isn't busy during 'x month' so we are not going to manage social media or do much marketing during that time." Experts within the marketing & advertising world hear the above statement many times from clients throughout the year. I'll preface this...
3 SEO Tools You Should Know About
Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...
5 Tips On How To Get Started Creating A Logo
The logo you choose for your company is a representation of your company brand. It is used to differentiate who you are and symbolize what your brand stands for to your audience. A logo has the capacity to take on various forms over the years, but one element should...
How to Reach More Readers Using Social Media and Publicity
Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
Meet and Greet: Erika Voeller
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
The Importance of Feedback
Have you visited the doctor recently and received a survey afterwards asking you how your appointment went? It seems like I receive surveys a few times per week. If I have the time, I like to fill these out to give the organization or individual some feedback. If I’ve...
Influencers are Losing their Influence
Open Instagram and begin to scroll through your feed. How many organic posts made by friends or family do you see before you come across an influencer-sponsored post? Odds are you won’t make it very far, seeing as 93% of influencers use Instagram as their platform of...
Social Wayfinding: Navigate the noise
Imagine you are sailing on a vast ocean. You have all the tools to get to your destination, sail, maps, and GPS, but how well you use the tools will determine how fast you get there. And let’s be honest, you want to get there faster. Because the sooner you get to...
How to Write a Meaningful Review Quickly
Some interesting statistics about online reviews that shouldn’t surprise any of us: 84% of people trust online reviews as much as a personal recommendation. 31% more is spent by customers when a company has excellent reviews. On average, 1 negative review can cost a...