NISM Blog
Courageous Social Media Marketing Choices: When is it Best to Say Goodbye?
In today’s always-connected digital age, understanding your audience is the best way to make courageous social media marketing choices for your personal and business brands. The social media landscape and platforms are changing all the time and with new platforms...
An Interview With Three Higher Ed Social Media Professionals
Photo by Keira Burton Chat with enough college students about social media work and you’re almost guaranteed to hear one question over and over: “How do I become a social media professional?” A social media career is a relatively new track—the first professional...
Navigating the Festive Frenzy: The Art and Impact of Hashtag Holidays
Photo by cottonbro studio As we approach the holiday season, the digital landscape is abuzz with hashtag holidays, from Black Friday and Small Business Saturday to Ugly Sweater Day. While these unconventional celebrations offer a goldmine for marketing and engagement,...
How to Use Social Media to Advocate for Good
Have you wondered how you can control the positivity of your social media posts? Create a goal of delivering good content that helps the common good. It is an opportunity to showcase your human values of connecting and conversing through social media. Social media...
The Future of Work: Top Marketing Tech Skills
Technology has taken over many industries, including Digital Marketing. Companies have to reach their audience on the platforms that they spend the most time on. For instance, a couple of decades ago, it was television, but today everyone is always on one digital...
Twitter Wants You to Read Before You Retweet
Twitter is taking a stab at ensuring its users engage in meaningful conversations. “To help promote informed discussion,” Twitter is testing a new feature that will ask users if they really want to retweet a link they haven’t actually taken the time to read...
Meet and Greet: Evan Rivera
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Meet and Greet: Jenny Monzon
Get to know Social Media Strategist, Jenny Monzon! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
![How to Leverage Social Media Marketing During the COVID-19 Pandemic [Infographic]](https://nismonline.org/wp-content/uploads/2020/06/unnamed-copy.jpg)
How to Leverage Social Media Marketing During the COVID-19 Pandemic [Infographic]
Social networks have changed many aspects of our daily routine, especially business and, therefore, marketing via social services is a significant trend among all brands. Now, with the outbreak of coronavirus and an appalling economic downturn, it seems that a new era...