NISM Blog
10 Creative Ways To Use Video Marketing In Your Business
In today's digital landscape, video marketing has become a critical tool for organizations. It's an efficient approach to engage your audience, advertise your products or services, and build your brand. This post will look at ten innovative ways to employ video...
5 Ways to Optimize Your Social Media Network With an API
Social media has helped companies improve their brand presence from the start. It’s a great way to connect with your audience and humanize your business. Like other aspects about business, however, you can’t just set and forget your social media strategy. Instead, you...
NISM is Growing–Here’s What That Means for You
A Legacy of Finding Creative Solutions It was Tina Fey who said in her memoir Bossypants, “Whatever the problem, be part of the solution. Don’t just sit around raising questions and pointing out obstacles.” That’s exactly what NISM has done for years. When we see a...
Unfriending “Friends” on Facebook
On Nov. 17, 2010, Jimmy Kimmel went on his nightly talk show to declare a new national day – National Unfriend Day. The comedian explained that since so many of us have a ridiculous amount of Facebook friends, we should take some time to unfriend the ones we’re not...
5 Ways to be Kind on LinkedIn
November 13th, 2020 is “World Kindness Day,” a day dedicated to demonstrating kindness to others through large or very small acts. You can learn more about Kindness Day here. We don’t always think about kindness as a quality to bring to our professional lives, but we...
How Messenger Can Boost Your Business and Customer Relationships
When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company's mission to provide world-class...
5 Digital Marketing Trends to Target Gen Z
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...