NISM Blog

Content Marketing Planning & Strategy Guidelines

Content Marketing Planning & Strategy Guidelines

Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...

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To Batchwork or Not to Batchwork

To Batchwork or Not to Batchwork

Photo by Volodymyr Hryshchenko Did I google if batchworking was one word or two? Yes. Am I ignoring what Google says? Also yes. This is because I believe the definition of batchworking means getting a bunch of work done in a batch of time, limiting distractions, and...

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Using Social Media to Reach Your Target Audience

Using Social Media to Reach Your Target Audience

Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country.  While your business might already be using social media, the...

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Start Mapping Out Your Social Media Development!

Start Mapping Out Your Social Media Development!

When a new year begins, we create vision boards or make new year resolutions that we hope to accomplish throughout the year. The one thing that should be on your list consistently every year is professional development. A social media specialist is never an expert...

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Social Media Career Trajectories in 2022

Social Media Career Trajectories in 2022

Are you pondering a career in social media? One of the first things to consider is whether you are interested in a creative position or something more analytical and data-driven. The average workday between the two is liable to be a wildly different experience....

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Why Packaging Needs to be Social Media Ready

Why Packaging Needs to be Social Media Ready

Our mode of communication has become modernized because of technology. Most people spend the majority of their time monitoring their mobile phones and engaging in social media. Instagram, Facebook, and WhatsApp are some of the popular social media platforms. It shows...

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