Social media marketing is quickly becoming one of the most cost-effective forms of advertising. It is free, easy, and allows you to interact with your audience and build trust with them. Unfortunately, it is also a challenge to reach the right people at the right time with the right message.
One of the best ways to ensure success with social media marketing is through a social media marketing strategy that uses email marketing. This is because people love to share information with their friends and other people on social networking sites, and emails create an extended community with its authenticity that people can rely on.
If your company struggles to provide a smooth digital experience to its audience, you must consider integrating your social media marketing strategies with the emails. You can integrate all these marketing channels to create an efficient strategy to reach your customers.
This article will discuss the seven creative ways to enhance your social media marketing with email to grow your business in the digital space.
1. Sync your social media and email marketing calendar
You must already have an email marketing calendar, but is it in the loop with your social media calendar? As most organization teams work isolated, they lack access to each other’s marketing schedule. Sometimes, teams end up repeating the same work just because they’re not aware of what the other team is working on. Integrated calendars ensure your teams are on the same page and work collaboratively on campaigns. Synced calendars allow teams to work together and bring efficiency to marketing programs.
2. Encourage your followers to subscribe to your email
How do you use your social media platform to achieve maximum traffic on your Newsletter and website? You can encourage your consistent social media followers to subscribe to your mailing lists. One of the best ways to achieve this is by using Twitter Cards for users to a subscriber for your email list without leaving their social media platform. You can use social media to update your followers on your email list’s latest happenings, luring them with their interest fields to join the list.
3. Send Newsletter to your followers
The easy way to enhance your social media marketing with email is to develop an email list. It takes minimal effort on your part to make sure your social media marketing strategy is a success. All you need to do is create profiles on all of the top social media sites and increase the subscriber’s list by promoting special offers and coupons to your followers. You can also engage with your followers by replying to their comments or tweets and route them to your Newsletter. This way, you enhance your social media marketing with email without wasting any special hours trying to build potential clients’ interest in the website.
4. Add social profiles in your emails
Just the way you used social media to expand your email list, email marketing can help increase social media engagement by sharing links to active subscribers reminding your team and brand to have an active social community. This move helps increase your social media engagement and adds value to the subscriber by connecting them to your brand’s larger network. Focus on promoting your strongest and most active social media platform other than all, that also makes it easy for subscribers to decide and stay loyal to it. So not only do you create a social media boost with an email strategy, but you also provide a source for product information and a means to contact you if they have any more questions.
5. Answer their questions
As a social media marketer, you always aim to provide quality posts with a helpful and interesting comment to all possible readers. But you might not be able to answer them all. It would help if you took the time to write a detailed answer reflecting all the questions asked regarding your product or services in the social media posts using an email. This is an essential aspect of enhancing your social media marketing using emails that appeal to your followers or readers by providing them with all the information they need to become customers.
6. Dealing with criticism
Remember that some people will not like your product, services, or posts, no matter how helpful they are. In these cases, it might be better for you to remove the respective comment and send an email to that person asking them for a detailed review to avoid any inadequate response in the post. If you follow this unique way to deal with customer’s dissatisfaction, you will be able to stay out of hot water when customers post comments or send messages about things they did not like.
7. Consistency over social media platforms
Last but not least, it is crucial that you keep your social media marketing efforts consistent. In other words, do not go on a campaign where you will suddenly stop using social media sites to update your company status and messages. Keep returning to these sites to answer questions or use emails to spread the word about a new product with all details. And above all, stick to maintaining your social media marketing efforts as a part of a whole marketing strategy to yield maximum benefits.
Social media marketing with emails are helping all marketers achieve their business goals. It is one of the most effective ways to get traffic to your website. It is currently the fastest and easiest way to market your products. If done successfully, your customers will return to you again for your excellent customer service and quality products or services.
The ways mentioned above were just a few of the many creative ways to enhance your social media marketing with email. If you spend some time on this part of your social media marketing with an email campaign, you will find that you can do a lot to help your online business. Just make sure that you don’t abuse these tactics. These tips will help you get started on the right path to successful social media marketing with an email campaign.
Author: Rajan Rawal
Rajan Rawal, CEO and Founder of ThinkTanker, a leading Web & eCommerce Company with expertise in building website application, eCommerce store & native mobile app development. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.
Linkedin -> https://in.linkedin.com/in/rajanrawal