NISM Blog
AOU Creative Group Joins the List of SMS Certified Agencies
The National Institute for Social Media is proud to announce that the AOU Creative Group has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees. Team...
Social Media Management on a Shoestring Budget: Top 3 Skills for Success
In today's digital age, social media has become a powerful tool for businesses to connect with their audience and grow their brand. Hopefully, that goes without saying. However, managing a successful social media presence can be challenging, mainly when you need more...
10 Creative Ways To Use Video Marketing In Your Business
In today's digital landscape, video marketing has become a critical tool for organizations. It's an efficient approach to engage your audience, advertise your products or services, and build your brand. This post will look at ten innovative ways to employ video...
Embracing Brand Transparency and Responsibility in Social Media
In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation. It might be tempting...
See the Amazing Faces of NISM: Coming to Instagram
If you stay up to date on all things NISM, you most likely read our last blog post on “Hosting a Successful Instagram Takeover.” Well, as you might have guessed, that article was no coincidence! 2020 has been a difficult year full of hurdles, and yet, our community...
Hosting a Successful Instagram Takeover
Right off the bat, the term “Instagram Takeover” sounds exciting – like a tremendous conquest that leads to an enchanting discovery. However, unlike most conquests in history, Instagram Takeovers have proven to be mutually beneficial for all parties involved. This...
Navigating the Ups and Downs of Social Media Comments
Image Source: Pexels As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute. There are few other platforms online, let alone any with any other...
Meet and Greet: Wendy Wicks
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
All of Those Stories
On the morning of November 17, I opened Twitter to find the video announcement that Fleets were live. Twitter introduced it as, “That thing you didn’t Tweet but got so close but then were like nah.” The Twitter handles I follow either bemoaned or embraced the...