NISM Blog
Content Marketing Planning & Strategy Guidelines
Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...
To Batchwork or Not to Batchwork
Photo by Volodymyr Hryshchenko Did I google if batchworking was one word or two? Yes. Am I ignoring what Google says? Also yes. This is because I believe the definition of batchworking means getting a bunch of work done in a batch of time, limiting distractions, and...
IN Food Marketing & Design Joins the List of SMS Certified Agencies
The National Institute for Social Media is proud to announce that IN Food Marketing & Design has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees....
Meet & Greet: Arielle Eaton
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Getting a Good Foundation for Your Social Media Strategy
Let me set the mood. It's a beautiful spring day on a college campus. But you are stuck at your desk. It's your first week as a Social Media Specialist. Today, you will have your first meeting with your manager. You have a social media strategy drafted and ready for...
Meet and Greet: Dave Acosta
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Why Social Media is the Key to Building Brand Credibility
Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
For the LOVE of Social
Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative. Today is...