NISM Blog
Trends in Social Media Research and Analytics
Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company's success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical for...
Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand
Photo by Jarritos Mexican Soda Are you starting a business—or trying to grow one—and feeling stalled? It may be time to connect with someone who could be a brand ambassador—or several ambassadors, if you believe in the old saying, “the more the merrier.” Before you...
What Hollywood’s Greatest Scripts Can Tell Us About Marketing
Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...
Meet and Greet: Chris Strub
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Instagram Reels: Trendy and Targeted!
Last month, we broke down why Instagram Reels are so successful for reach and how to get started making them. If you haven’t read that blog post, we suggest you start there! Now, we’re diving into the fun side of IG Reels. From finding inspiration, to hopping on...
Social Media Storytelling for Business
Anyone in the social media industry will tell you that social media marketing can be quite simple: people want to see people on social media. And this is true, but it also needs to be done effectively. Oftentimes many accounts’ marketing campaigns can fail because...
Not Following the Crowd on Social Media
Every time we wake up and turn on the news there is a new must-have social media app. TikTok, Snapchat, LinkedIn, Instagram. Which one should you be on for your business or personal brand? Before you create a username for every social media platform out there, read...
Making In-the-Moment Content STICK
Summertime, upcoming events, and an increase in outings mean one thing: more in-the-moment content for your social media pages! Content is everywhere so take advantage of these longer days, brighter colors, and warmer weather; this is what your audience wants to see!...
5 Musts When Creating a Content Strategy
Image source: Unsplash If you are a business or organization, you likely have one of these goals: Sell products Promote services Gain subscribers Acquire volunteers Collect donations Hire staff How do you sell yourself to your target audience to reach these...