NISM Blog
Meet and Greet: Amy Peiffer, SMS
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
When Should Breaking News Upset Your Brand’s Social Media Calendar?
Photo by MART PRODUCTION The ever-changing nature of news presents both challenges and opportunities for social media managers. By carefully considering the situation and your audience's needs, you can navigate these moments with grace and purpose. From gauging the...
Actionable Strategies to Help You Level Up Your Digital Marketing Approach
Photo by Ketut Subiyanto While coming up with a great idea and turning it into a new business can be exciting, marketing it successfully is another story entirely. Digital marketing can be an intimidating undertaking, especially for new business owners who aren’t...
Establishing an Online Community with Facebook Groups
Image source: Unsplash Gathering as a community. A concept we have not forgotten but have missed doing in the traditional sense during the Pandemic. Even before our lives were moved to an online or hybrid world, Facebook was providing ways to cultivate meaningful...
Maintaining Your Skills Through Continuing Education
In most professions, the learning doesn’t stop when you graduate. Having a career in social media, marketing or communications is no exception. However, the amazing thing about education in our world right now is that there are so many options to choose from, both...
Instagram Reels: Getting Started
While originally criticized for being a “TikTok copycat,” Instagram Reels have since gained positive responses from influencers, brands and users. After incorporating them into our own Instagram feed, we can 100% support the hype. Instagram Reels are here to stay and...
Why Today’s Marketers Need Social Media Strategist Certification
Image Source: Pexels Social media has become the preferred way for businesses to promote their products and services, engage with customers, and gain new clients. After all, the reach of social media platforms is huge! Facebook alone had 2.9 billion active users as of...
Happy 10th Anniversary NISM!
Photo Credit: Unsplash It’s hard to believe 10 years have gone by! Time has flown by since NISM was formed to create the first-ever social media certification program whose curriculum set industry standards. Join us as we reflect on the first 10 years of NISM, its...
10 Websites to Help Plan Your Next Social Media Campaign
Image source: Unsplash Social media platforms change, but how we work to build relationships with customers and potential customers hinges on understanding a broad range of marketing principles that are tried and true. This list includes 10 websites that can be...