NISM Blog
The Importance of Your Organization’s Mission, Vision, and Values
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...
SWOT Analysis: The Swiss Army Knife of Analytical Tools
Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...
Influence Mix: Does Your Brand Have It?
Photo By: Melanie Deziel When researching your brand or product’s target market, you must know what types of consumers you influence. This is directly correlated with the positioning that your brand settles into. From a consumer perspective, it helps to know what...
Strengthening Your Social Media Presence with Infographics
When it comes to social media, visual content and bite-sized information are quickly becoming the preferred method for customers and users alike. In today’s fast-paced, quick-scrolling world, your company's information needs to stand out in any way it can, especially...
Social Listening for Strategic Planning
“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...
My Mind is Full – How Can I Be Mindful?
Do you get overwhelmed by the daily work, struggles, and sheer volume of information in your job? Do you sometimes feel the urge to just go to a place where there is quiet, no internet, and no expectations? Oh, how wonderful that would be. Would be? How wonderful that...
Creating an Effective Social Media Marketing Campaign
Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential. It’s the...
Content Is Everywhere
Do you ever wonder how many photos you take a year on your phone? Here is some food for thought. According to data shared by Photutorial, it’s predicted there will be 1.72 trillion photos taken in 2022 and 92.5% will be taken by smartphones and only 7% with cameras....
Battling Imposter Syndrome as a Social Media Professional
Since NISM brings together an international community of social media professionals who learn from one another in live webinars and virtual chats, it’s no wonder there’s one topic we see come up time and time again – Imposter Syndrome. Chances are you’ve clicked on...