NISM Blog
The Secret Formula? KPIs.
As marketing professionals, we’re always aiming to improve our strategies. Let’s break the ice. First things first, what should all marketers know about? KPIs! For those of you who are unsure of what KPIs are, they stand for “Key Performance Indicators.” KPIs are used...
FTC Regulations You Should Know About in Advertising and Marketing
If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...
Why Social Media is Important for Business
Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
Keeping Your Social Media Accounts Safe
Photo by Ron Lach In an era where likes, shares, and hashtags are part of our daily lexicon, social media platforms have become more than just a means of staying connected; they've become integral to our digital lives. But as we scroll through our feeds, commenting,...
Are Paid Influencers Right for Your Social Strategy?
Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand's products or services. Influencers can sway their...
Tips for Effective Project Management
Effective project management is the cornerstone of success in today's fast-paced business environment. It doesn't matter if you're overseeing an in-house team or working with freelance partners, it's essential to set clear deadlines, recognize when to outsource tasks,...
Hey Social Media Managers: Take a Break
Social media managers are the unsung heroes behind the screens, juggling multiple platforms, campaigns, and audience engagements simultaneously. While it's their job to be the social media champions for their clients or brands, they often forget to champion their own...
Can European Privacy Law Affect USA Business?
Did you know? ChatGpt was unavailable in Italy for about a month and Meta was recently fined $1.2 billion, as each company did not comply with GDPR. What is GDPR? The General Data Protection Regulation (GDPR 679) is the toughest privacy and security law in...
When is Podcasting the Right Fit for Your Marketing Strategy?
In recent years, podcasting has emerged as a powerful medium for communication, entertainment, and marketing. As an audio-based platform, podcasts offer a unique opportunity for businesses and individuals to reach their target audience in a more personal and engaging...