NISM Blog

Content Marketing Planning & Strategy Guidelines

Content Marketing Planning & Strategy Guidelines

Photo by LinkedIn Sales Solutions According to the Content Marketing Institute, 73% of B2B marketing professionals and 70% of B2C marketing professionals integrate content marketing planning and strategy into their overall efforts. Marketers often describe content...

read more
To Batchwork or Not to Batchwork

To Batchwork or Not to Batchwork

Photo by Volodymyr Hryshchenko Did I google if batchworking was one word or two? Yes. Am I ignoring what Google says? Also yes. This is because I believe the definition of batchworking means getting a bunch of work done in a batch of time, limiting distractions, and...

read more
3 SEO Tools You Should Know About

3 SEO Tools You Should Know About

Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...

read more
How to Set Your Social Advertising Budget

How to Set Your Social Advertising Budget

When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...

read more
Be Real about Social Media Strategist FOMO

Be Real about Social Media Strategist FOMO

Social media, digital marketing, and the strategies that we put in place for our brands, organizations, products, and communities are subject to change. This change can be data informed, tied to social media functionality changes, or audience focused pivots. So much...

read more