NISM Blog
Time To Turn From X In A Crisis? Maybe.
X has been a historical landing place for breaking news or quick updates for brands and news media. But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...
Is Your Content Appealing? Don’t Forget Strategic, Tailored, and Targeted Content
Photo by airfocus In the giant realm of social media, every brand and content creator is vying for attention. When someone new visits your profile, you have a small amount of time to impress and show them value before they either follow or click off. Making an impact...
Building or Paying for Web Traffic – Which Should You Choose?
Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
Impacts of Generative AI for Social Media Marketing
The integration of cutting-edge technologies is reshaping the way businesses engage with their audience. One of such transformative forces is Generative Artificial Intelligence (Generative AI), a technology that holds significant promise for social media marketing...
Social Media Job Descriptions, Salaries, and Consulting Trends
Photo by Karolina Grabowska When it comes to salaries in the social media (SM) realm, what is fair pay, and what is trending? I am Becca Adams, NISM Advisory Board Member and Social Media Director in the field of higher education. In the past, professionals who...
Meet and Greet: Joe Cannata
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Understanding Employee Advocacy on Social Media
Photo by fauxels Employee advocacy on social media refers to employees promoting and representing their organization on their personal social media accounts. In organizations where employee advocacy is supported, employees willingly share and endorse company stories,...
How European GDPR Can Help in Boosting Digital Trust
Can I truly trust a company or organization when I share all my data with them? Will they use it responsibly, or might they share it with numerous partners and clients, bombarding me with unsolicited emails, offers, and proposals? These are questions that users find...
Making Friends With Video: Ten Tips for Reel Success
Photo by Skye Studios on Unsplash Does the thought of appearing on video make you cringe? Do you typically use a still picture whenever you can get away with it if attending a meeting on Zoom? If so, you’re not alone. Although computer and phone cameras are better...