NISM Blog
Why Social Media is Important for Business
Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
Getting in Position: How to Reach Your Audience Once You’ve Found Them
I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t look over there! Look at me!” Sigh. If only it were that easy. Finding a target audience is one thing. Getting that audience to...
How Social Media Shops are Taking Over
Photo by Vitaly Gariev When was the last time you made a purchase on social media? The social media industry is changing and is never at a standstill, with its platforms constantly evolving and becoming a one-stop place for anything you need. Over the years, we have...
NodeXL: Identifying Powerful Connections on Social Sites
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
Keeping Your Social Media Accounts Safe
Photo by Ron Lach In an era where likes, shares, and hashtags are part of our daily lexicon, social media platforms have become more than just a means of staying connected; they've become integral to our digital lives. But as we scroll through our feeds, commenting,...
Are Paid Influencers Right for Your Social Strategy?
Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand's products or services. Influencers can sway their...
Tips for Effective Project Management
Effective project management is the cornerstone of success in today's fast-paced business environment. It doesn't matter if you're overseeing an in-house team or working with freelance partners, it's essential to set clear deadlines, recognize when to outsource tasks,...
Hey Social Media Managers: Take a Break
Social media managers are the unsung heroes behind the screens, juggling multiple platforms, campaigns, and audience engagements simultaneously. While it's their job to be the social media champions for their clients or brands, they often forget to champion their own...
Can European Privacy Law Affect USA Business?
Did you know? ChatGpt was unavailable in Italy for about a month and Meta was recently fined $1.2 billion, as each company did not comply with GDPR. What is GDPR? The General Data Protection Regulation (GDPR 679) is the toughest privacy and security law in...