NISM Blog
How to Create and Integrate a Social Media Policy (and Why You Need One)
Photo by fauxels You’ve seen the articles. An employee is fired for badmouthing their employer on X or someone got the company in hot water by disclosing a customer’s private information. Social media can be an excellent tool for growing your brand’s online presence...
Meet and Greet: Charice Patterson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Social Media Governance Strengthens Your Online Presence
Photo by fauxels For many organizations, strengthening their online presence is critical for fulfilling their mission. With an ever-expanding online marketing sphere, adopting formal guidelines around social media governance should be at the forefront of business...
Teaching Social Media to Adults
Working as a social media professional is more than community management, strategy, and marketing. Most social media roles entail some aspect of education. This can be anything from educating leadership on the goals and fundamentals of social media to teaching team...
Making the Argument for a Social Media Council
Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true. Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...
Utilizing Social Media Marketing for Your Real Estate Business
Effective marketing has always been one of the key challenges for any real estate business. Yet, it’s undeniably an essential component to success. Fortunately, the rise of the digital landscape has provided realty businesses with some great tools here. Chief among...
Meet and Greet: Chris Strub
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Instagram Reels: Trendy and Targeted!
Last month, we broke down why Instagram Reels are so successful for reach and how to get started making them. If you haven’t read that blog post, we suggest you start there! Now, we’re diving into the fun side of IG Reels. From finding inspiration, to hopping on...
Social Media Storytelling for Business
Anyone in the social media industry will tell you that social media marketing can be quite simple: people want to see people on social media. And this is true, but it also needs to be done effectively. Oftentimes many accounts’ marketing campaigns can fail because...