NISM Blog
NodeXL: Identifying Powerful Connections on Social Sites
Have you ever wondered who or what really influences your followers on social media? There are a lot of metrics available – followers, likes, shares, comments – and they’re all subject to interpretation. What has the greatest meaning? And does anything you’re...
Keeping Your Social Media Accounts Safe
Photo by Ron Lach In an era where likes, shares, and hashtags are part of our daily lexicon, social media platforms have become more than just a means of staying connected; they've become integral to our digital lives. But as we scroll through our feeds, commenting,...
Are Paid Influencers Right for Your Social Strategy?
Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand's products or services. Influencers can sway their...
Think Before You Post: How Social Media Specialists Can Combat the Spread of Misinformation
People use social media for so much good. For example, they keep in touch with loved ones and develop new friendships. Businesses market and sell their products while strengthening their brand reputations and customer relationships. Social media is also one of the...
Is Social Media Marketing Taking Over Traditional Marketing?
Marketing continues to evolve and mold itself into changing shapes with technological advancements. Social media marketing is one of the fundamental marketing tactics today that help businesses foster deep relations with their target audience and create a lasting...
How the Healthcare Industry is Harnessing the Power of Social Media
Social media affects virtually every industry in our world today. Healthcare is no exception. As social media usage continues to climb and shows no signs of letting up, more and more healthcare professionals and organizations are adopting social media as a core...
YouTube Video Ads: How to Capture Attention in the First 5 Seconds
With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer's attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with potential...
How to Optimize Your Google Ads Campaign
A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it's essential to keep your Google...
Should You Keep Copywriting In-House or Outsourced?
Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable. As a business owner, it’s your responsibility to either master a skill or outsource it to someone...