With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer’s attention.
For businesses, advertising on YouTube provides an excellent opportunity to connect with potential customers. However, for your video ad to be effective, you need to grab the viewer’s attention in the first few seconds.
In this post, we’ll share five ways to capture the viewer’s attention in the first five seconds of your YouTube video ad.
1. Start Your Video with a Catchy Headline
Starting your video with a catchy headline is vital for several reasons. First, it tells viewers what your video is about and sets the tone for the rest of the advertisement. Second, it allows you to hook viewers in and keep them engaged for the rest of the video.
How to Write a Catchy Headline for Your Video
You can use a few tips and tricks to write headlines that are both catchy and effective.
You’ll want to ensure your headline is clear and concise. You want viewers to understand what your video is about as quickly as possible. Avoid using jargon or complex words that might confuse or lose viewers’ attention. You’ll also want to ensure your headline is interesting and relevant to your target audience. Use strong words that evoke emotion and make viewers want to watch your video.
Don’t forget to include keywords! Like any other type of content, using relevant keywords will help you rank higher in SERPs and reach more people with your video.
2. Use Exciting Visuals in the First Few Seconds
You only have a few seconds to capture viewers’ attention when they start watching your video. So in those first few seconds, you need to ensure you have exciting visuals that will hold their attention and make them want to keep watching.
This may seem like a no-brainer, but it’s important to remember that people are more likely to watch a video that looks and sounds great. If your video is low quality, they’re more likely to stop watching it within the first few seconds. Invest in good equipment and hire professionals to help you if necessary.
Using interesting visuals can be anything from colorful graphics to engaging footage. Whatever you choose, make sure it’s eye-catching and engaging. Remember, you only have a few seconds to capture viewers’ attention, so make them count!
3. Make Sure Your Video is Correctly Formatted
As anyone who has tried to upload a video to YouTube knows, there are many video formats to choose from. And while it may be tempting to select the first format that comes up in your search results, doing so could lead to big problems down the line. That’s because not all video formats are created equal, and some are better suited for certain types of videos than others.
For example, if you’re creating a standard Definition (SD) video, you’ll want to ensure that your video is formatted as a .mp4 file. This is because .mp4 files can maintain a high level of quality even when compressed, which is essential for SD videos. On the other hand, if you’re creating a High Definition (HD) video, you’ll want to use a .wmv file. Again, this is because .wmv files are less likely to lose quality when compiled into an HD format.
How to Avoid Common Formatting Errors
One of the most common errors when working with YouTube advertisements is trying to upload a video that’s too large. This often happens when people try to upload HD videos without first compressing them. As a result, their videos either take forever to load or don’t load at all.
Another common error is choosing the wrong aspect ratio. When creating videos for YouTube, it’s important to remember that not all videos are meant to be watched on a television screen. In fact, most people watch YouTube videos on their phones or tablets, which have much smaller screens. As such, choosing an aspect ratio conducive to small screens is essential—typically 16:9 or 4:3.
4. Keep Your Videos Short and to the Point
Think about it this way: when you’re scrolling through your Facebook or Instagram feed, do you stop to watch ads that are longer than 30 seconds? Probably not. You’re more likely to skip over them or scroll past them without giving them a second thought. The same goes for YouTube videos. Unless a video manages to hook you within the first few seconds, you’re likely to click away from it.
Of course, that doesn’t mean that all YouTube videos should be 30 seconds or less. If you’re creating a tutorial or something that requires a bit more explanation, then it’s okay to go over the 30-second mark. However, for most YouTube video advertisements, shorter is better.
When creating YouTube video advertisements, it’s important to keep them short and to the point. Videos that are too long run the risk of losing viewers’ attention before they’ve even had a chance to learn the product or service. Aim for a length of 30 seconds or less, and you’ll be more likely to succeed in capturing your audience’s attention.
5. Add a Call To Action at the End of Your Video
Your video ad is not the end-all, be-all of your video marketing strategy. Instead, it should be one part of a broader plan that includes other channels like email marketing, social media, and paid search. In addition, your call to action (CTA) helps move your viewer from one part of your marketing funnel to the next. For example, if someone watches your video ad and then follows your CTA to visit your website, they are now a potential customer who is one step closer to becoming a paying customer.
You can’t just create a video ad and then forget about it. Instead, you need to measure its performance so you can determine whether or not it’s achieving your desired results. And guess what? A CTA is one of the best ways to do that. By including a CTA in your video ad, you can track how many people take the desired action. This data will help you understand how effective your video ad is and whether or not you need to make any changes.
A call to action is a crucial element of any successful video advertisement. So don’t forget to include one in your next video!
To Keep Attention, You Have to Capture It
There you have it! These are just a few tips to keep in mind when creating YouTube video ads. Keep these tips in mind, and you’ll be well on your way to creating effective and engaging videos and making the most out of the first seconds of your viewers’ attention.
Author: Torrey Tayenaka
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based commercial video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.