2024 NISM Social Media Job Study

Unlock the Insights of the Ever-Evolving Social Media Landscape

As pioneers in the realm of digital communication, the National Institute for Social Media (NISM) is proud to unveil our fifth comprehensive Social Media Job Study, offering insights into the dynamic world of online interaction.

Since our inaugural study in 2011, the goals for the study have evolved as the industry has, but the core has remained the same – that is, to take a broader look at the scope of work, get insight from professionals across all levels, and identify the shifts and changes that affect the work we do and how we do it.

Marketing trends are continually evolving and vary greatly based on factors like geography and industry. Our goal with this and our previous job studies has been to identify trends so that we share information that will allow marketing professionals to continue to develop their professional skills and remain viable in a competitive market.

Whether you’re a seasoned veteran or a budding enthusiast in the ever-changing landscape of social media marketing, our 2024 study is your passport to staying ahead of the curve. 

What’s Inside Our 2024 Social Media Job Study?

  • Insights into the Use of Various Platforms: From the rise of TikTok to the evolution of established giants like Facebook, our study unveils the shifting landscape of social media platforms and their impact on professional strategies.
  • Compensation Trends: Discover how social media professionals are being rewarded and recognized for their expertise and skills in navigating the digital realm.
  • Educational Experiences: Gain invaluable perspectives on the educational pathways shaping the next generation of social media marketers and how to keep current with the changes hitting us daily.
  • Challenges and Opportunities: Navigate the obstacles and opportunities encountered by professionals in harnessing the power of social media for strategic purposes.

Get Your Copy Today!