NISM Blog
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
7 Things to Consider Before Collaborating with a Social Media Influencer
The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
How Auto Dealers Should Use Google+
Auto dealers should attempt to market their business online as much as possible. With so many consumers turning to the Internet in order to find local businesses these days, auto dealers can take advantage of this fact by increasing their online presence. One of the...
Dealing With Online Complaints On Social Media
The internet has become an essential marketing tool for all manner of businesses and the growth of social media has also given firms opportunities to interact with customers. But social media can equally be a threat to businesses, when individuals use it to make...
5 Ways You Can Improve Your Job Prospects Online
When you are actively seeking employment and you want to improve the number of job prospects you have available to you online, doing so is possible by preparing ahead of time and having a clear understanding of the direction you want your life to go in. Improving your...
5 Best Practices For Using Social Media For Career Enhancement
If you think social media is for sharing what you had for lunch, think again. Social media has changed dramatically in the past few years, and is now can be used professionally. Here are 5 ways to use social media to enhance your career. Participate in Webinars &...
Biggest Social Media Wins & Fails [INFOGRAPHIC]
Social media is the new marketing mantra. Businesses have to jump on Facebook, Twitter and the like or risk being left hopelessly far behind, or so they are told. But not every business is as prepared as they should be to step into the brave new world of social media...
Are Social Media Professionals The New HR Specialists For Organizations?
Who knew social media and networking would bring about such a revolution in the way we interact with people around the world. And these days, we have companies hiring a multi-talented pool using such mediums and platforms. So, let’s discuss whether such...